Monthly Archives: August 2012

Web 2.0 Companies Hoping for the Best

The hype behind Web 2.0 has continued to grow over the years. But, recently a lot of the biggest drivers of Web 2.0 concepts have been running into some financial and stock market troubles. Many are saying that Web 2.0 is over, that it doesn’t work as well as we all had thought it would. But they could be approaching the problem from the wrong perspective.

Take Zynga for example. Their stock has been sliding, and they have even had managers fleeing the company for other social gaming sites. Another example is Facebook. The juggernaut of social media has been unable to really figure out how to expand advertising revenues on its services. Its stock has already gone down 50% since it opened last May. Lastly, Groupon, the collective buying platform, has taken a huge hit on the stock market too.

It’s easy to jump to conclusions, but there could be something else at work here. Maybe Web 2.0 platforms aren’t capable of competing on the Web 1.0 and with traditional methods of valuation. Web 2.0 wasn’t a guide or prediction of riches to come. It was a design shift that was about people and interaction and usefulness. Expecting these companies to turn new thinking into old tech profits is a pretty taxing demand.

Why? Because the design and basis for Web 2.0 is inherently at odds with maximizing profit. Web 2.0 maximizes the users experience and benefits everyone involved. It’s the right direction and the only direction that the web can continue to grow in to.

It seems impossible to think that the Web 2.0 philosophy could be in jeopardy. Just because a few companies that exhibit Web 2.0 design and concepts can’t impress Wall Street doesn’t mean that the design or the philosophy are failed ones. The internet always has been about people and their interactions and it will continue to grow with that in mind.

Web 2.0 Offering Kids a Brighter Future

Often times when discussing the benefits of the Web 2.0 movement, people tend to focus on how great it is for the consumer and for companies. But there is a whole other aspect of how Web 2.0 will improve lives in a much more meaningful manner. Web 2.0 is and will continue to play an important role in educating our children. But it should do more. Schools and learning institutions are some of the best benefactors of Web 2.0.

One excellent contributor wrote an article for The Sydney Morning Herald this week that talks about why we need to have more Web 2.0 in our school curriculums.

In the article, author Nicholas Guen comments on how web applications are making learning fun. NASA has lots of interactive sites that encourage learning and exploration. He writes about Foldit, “a dangerously addictive computer game that … [has] already helped uncover the structure of an AIDS-causing monkey virus.” Web 2.0 is combining learning and curiosity in a fun and entertaining way, but Guen is still upset at how underutilized the technology is.

He talks about how curriculums in most schools are still the same as when he went through them. Guen believes that students should be learning things to prepare them for the future. He asks, “Wouldn’t stats and data science be more useful than, say, trigonometry?” It’s a good question and makes you think about the other subjects our kids study that are never used in a typical adult life. Our kids could be learning so much more, and even if their teachers can’t be resources, they can definitely learn using Web 2.0 applications.

Kids can now teach other kids on the internet how to utilize skills they have learned on their own. There is so much potential for Web 2.0 in redesigning education that it is at times simultaneously overwhelming and invigorating. All we need now is a dedication to try to shake up the regular education routine to include more beneficial subjects or approaches for our children. In the end, it can only benefit them. Knowledge is power, right?

Trouble Ahead for Web 2.0?

The concept of Web 2.0 started off with a bang. All the great tech minds and internet fans were really excited about the concept taking off. Not to sound like it hasn’t, because it definitely has. Web 2.0 concepts have taken off in so many ways that it’s almost unbelievable. Ten years ago, there was basically no Web 2.0. Now, almost every website integrates user experience and user-generated content in one way or another. But not all is good in the Web 2.0 world.

The latest news from this week is not exactly great for the big Web 2.0 companies. Forbes is claiming that “the great social networking phenomenon is coming apart at the seams.” While we don’t think that’s entirely true, there is some disturbing news coming out.

Five of the biggest Web 2.0 companies have reported bad news when it comes to share prices. They are Groupon, Angie’s List, Kayak, Yelp, and Facebook. Forbes claims that “the Web 2.0 stocks are crumbling at what appears to be a rapidly accelerating pace, bruised by a combination of disappointing performance, cautious analysts and a flood of new stock from expiring lock-up expirations.” It’s a bit complicated. Basically, it’s not good news for them.

But is it a sign that Web 2.0 has failed? We don’t think so. The concepts and beliefs that drove (and still drive!) the Web 2.0 movement have spread all over the internet. However, these poor results could be a sign that Web 2.0 isn’t necessarily the next big money-maker on the web.

We think the ideals and beliefs behind the Web 2.0 movement are here to stay. Social media, user-generated content and interactive websites continue to grow. The direction the web is headed—because of the concepts of Web 2.0—is a better direction for the consumer and the user. Ultimately, whatever is good for the consumer and user is good for business. They just need to learn how to adapt.

Web 2.0 Great for Women

The concept of Web 2.0 has been having a huge influence around the online world for quite a few years now. Integration of websites with social media and mobile platforms has been moving along so rapidly that it’s almost unbelievable. Interactive websites have exploded all over the web and are now providing a much better experience for web surfers than ever before. A new startup is taking the Web 2.0 philosophy to heart and it’s good news for women.

Boutine and Women

Boutine is a new startup that plans to take the fashion world by storm. It’s a web service that provides women the ability to create their own boutiques. Yes, that means women can actually make some money with their fashion knowledge by applying their own unique talents to the website. How?

Basically how it works is that a user on Boutine will be able to mix and match from thousands of products in their own boutique. The products users will be able to mix and match are also sold by Boutine and come from a variety of different sources. Boutine will sell the item or set in question and take a 20% commission and the designer will earn 10%. A win-win situation for everyone involved! For more info, check out TechCrunch’s article here.

Strong Web 2.0 Ideas to Drive Success

If you couldn’t tell already, the idea behind Boutine has really embraced the philosophy of Web 2.0. It’s completely interactive and embraces all forms of social media. It’s so interactive that users of the site are the ones who create material for other users to purchase. Talk about Web 2.0 in action!

If you want to check out the site, head on over to it by clicking here. The site is currently still in beta mode, but look to see it becoming more popular among the fashion crowd! You might even be able to make a little money off of it, if you’re fashion-savvy.