Monthly Archives: June 2013

Google Reader to Be Revived Elsewhere

A lot of the technology that came out of the Web 2.0 movement focused on organizing information for users and helping them see what they wanted to see. A lot of internet users started relying on Google Reader to collect and display all of the updates from their favorite websites.

This technology was adopted by millions of people online. It made life easier; that’s what web 2.0 was all about. With Google Reader, people could follow user-created blogs and other sites as well with an easy to use interface that kept them in-the-know at all times.

Unfortunately, Google decided to axe the Google Reader program and the end of Google Reader is coming July 1st. The move was seen as an attempt to put more people onto Google+ and using that social media network as a means of sharing and remaining updated, among other reasons.

Still, many people on the web who had come to rely on Google Reader are incredibly upset. Fortunately, in the time since Google announced it would be shutting down Google Reader, other Web 2.0 giants like Facebook and Digg are launching their own Reader services. Even Feedly, AOL, Reeder, and Facebook are getting in on the action, as reported by Kevin Purdy on FastCompany.

Kevin has also written out a great list of steps you should take when transferring your reader feeds and settings from Google Reader to whatever reader platform you plan to use in the future. He has some good ideas when it comes to transferring your feeds over and avoiding the automatic transfer. He writes, “Do not recreate [your feed] by transferring everything over, immediately, to your new reader. That’s just moving the mess on your desk to the floor.”

Make sure you check out the rest of his article if you’re a Google Reader fan and are feeling the panic of how to deal without your cherished Google Reader. It’s safe to say that you won’t have to give up your beloved readers which were released during the heyday of the Web 2.0 movement.

Facebook Adopts Old Web 2.0 Feature: The Hashtag

When technologists and internet historians (yes, that is a thing) look back on web 2.0, social media will be one of the primary developments that came out of that philosophy. Social media has completely changed how people communicate on the internet and off. Platforms like Facebook and Twitter reach hundreds of millions of people every day and allow them to reach millions more.

A few years ago, Twitter implemented the hashtag to make following stories, people, events, and activities easy to do in real time. Using hashtags gave users a great deal of control over what they monitored and also let them participate in conversation with millions of people about the same topic.

Since then hashtags have become integral to the way Twitter works. People use them freely and now companies use them to market their brand and their products on a daily basis. Unfortunately, not every social media platform uses hashtags, although that is slowly changing.

Recently, Facebook, the biggest social media platform to come out of the web 2.0 era, has announced that hashtags are coming to their service. This is a big change for Facebook, as it has always been very difficult to follow massive topics on the site, regardless of how many friends or likes you have.

Hashtags on Facebook will bring to the platform some of the flexibility, speed, and big-picture capability that fans of Twitter love. The hashtags certainly won’t make Facebook a replacement for Twitter, but it’s going to add another layer of communication to Facebook that will bring users closer together and give them a reason to spend more time on the site.

This is a great development for people who want to see more and more people communicating on the internet. It’s also a great development for users of Twitter and Facebook. It’s going to be easier than ever to keep track of the things that matter to users in a speedy and efficient manner.

Is YouTube’s Paid Service the New Trend for Web 2.0 Platforms?

When Web 2.0 ideas popped onto the scene in the late 1990’s and early 2000’s people weren’t quite sure what to make of the ideas. It took some time, but these ideas eventually came to dominate the development of the web, and the way that users interact online with businesses and each other.

The whole idea of user generated content got a huge boost from platforms like blogging websites, and especially YouTube. YouTube gave the average internet user the ability to reach millions of people at once. YouTube has even created full time jobs for people who simply create content that millions find entertaining. It’s like having your own personal television station.

Recently, YouTube unveiled its paid subscription and premium channels service. This pilot program is a test for Google to see whether users will pay for content over a free and open model of YouTube. It’s an interesting experiment given the original nature of YouTube being a free platform and thriving on user content, and surviving based on advertising dollars.

As Web 2.0 platforms like YouTube become flooded with users and content, are paid subscriptions the way to go for guaranteed access to high quality content? That seems to be the question that Google is trying to answer. If it is, YouTube might become a bit more like NetFlix and other OnDemand services that are very popular among consumers.

Will those who have become used to a completely free YouTube actually pay? There’s a chance that, depending on the content and the channel, this could be a very popular move by Google and YouTube. It doesn’t appear that other popular user based platforms could adopt a similar model. No one can imagine having to pay for content on Facebook, Twitter, or Pinterest.

YouTube might be the only platform to be uniquely compatible with the idea of premium content options. Regardless of how it turns out, Google and YouTube are smart to start this off with a limited experiment. If it goes well, expect to see more premium content popping up on YouTube.