Monthly Archives: September 2013

Yahoo Returns to Web 2.0 Homepage Strategy

One of the most common characteristics of website design early on in the web 2.0 movement was customizable homepages. Yahoo was a huge proponent of this design type but in recent years had given that up for quite some time. Other major websites like Google still retain a degree of customizations, but they faced a great deal of criticism when they took down their customizable homepage, iGoogle, a few years ago.

For a long time, many experts and web users assumed that the customizable homepage was gone. Yahoo, Google, and many other sites simply stopped designing their homepage with those features. However, recent news from Yahoo reveals that the company is bringing back the customized homepage to go along with its recent revamp of its logo and services.

This is good news for internet users who loved having their own Yahoo page. There’s a change Yahoo could steal some of those users who were upset with Google killed the iGoogle homepage with this new offering.

The new homepage gives users access to widgets which provide almost complete customization as to how they organize the page. Users can have access to weather, sports scoreboards, the wide variety of Yahoo applications like Flickr and Tumblr, and of course be able to view their email from a widget.

It’s going to be interesting to see how much attention the new Yahoo homepage brings to the service. Ever since Marissa Mayer took the helm of Yahoo, a lot of has changed for the company. The stock is performing well and the acquisitions she has made have created a more robust and flexible company. The homepage change is just a small part in Yahoo’s reworked image and it looks like it will be a well-accepted one once it goes live.

Despite being over a decade old, many of the traits of the web 2.0 movement are still active online today. It’s a welcome sight to see custom homepages making a return after a brief hiatus.

Microsoft Testing a New 2.0 for the Web

There are a lot of things that web denizens don’t think about when they’re surfing their favorite pages online. Unless you have a background in networking and coding, it’s hard to grab someone off the street who could explain how the internet works behind the scenes. HTTP is one of the languages that is used to transfer information between computers and servers online. Microsoft is looking to upgrade it.

Ever since people started using the internet, the HTTP code has always been there to get us the info we need. However, recent news out of Microsoft shows that not only are they ready to start testing, they have already begun testing something called Katana.

Katana, as GMA News reports, is “a server for HTTP 2.0, or what could be the next version of the web.” Of course, people talk about Web 2.0 to this day, 10+ years after the design aspects and theories were put into place in the current internet. Still, much of the Web 2.0 ideas were about how we approach the internet, how people communicate, and how they manage content.

HTTP 2.0 is an upgrade to how the internet works behind the scenes. One of the most important changes that this could bring is in how a server handles requests. The current HTTP 1.0 works with one request at a time. For HTTP 2.0, multiple requests could be sent and handled by the server immediately. This means reduced strain and problems on the servers that power the internet every day.

Reduced loads on servers means that the internet can operate faster. It can also handle more data in a speedier manner, ultimately improving the user experience as other technologies improve alongside HTTP 2.0. In the coming future, it’s going to be interesting to see how HTTP 2.0 combines with the concepts from Web 2.0 that are still driving how internet users are interacting with the internet and each other.

Web 2.0 Helps Create New Drink and Food Flavors

The websites and technologies that came out of the web 2.0 movement have been credited with changing the way people interact. Web 2.0 tech has revolutionized communication as well as what people expect from the internet. However, there are a variety of secondary results that have come out of the widespread adoption of the beliefs and approaches that web 2.0 supports.

Business has a gained a lot from the increasing number of users sharing their opinions and beliefs about products and preferences. The information is a gold mine and many companies in the food industry have been taking advantage of this info for years to great success.

The main source of information for beverage and food companies is of course, social media. Facebook, Twitter, Google+, and many others are treasure troves of user opinions. Companies can even keep a real-time pulse on how certain products are doing based on the posts and tweets of users.

One of the most significant trends that food and drink companies have noticed in recent years is called brand fragmentation. Brand fragmentation isn’t new to these companies, but social media has allowed them to see the fragmentation much more clearly.

Basically, brand fragmentation is the idea that companies with large all-encompassing brands are able to create sub-brands and market them to a specific group of consumers. It fragments their sales from one single brand, but allows them to create products they know will be successful. Social media gives them the information they need to be even more effective with their brand fragmentation strategies.

Some of the biggest drink companies like Coca-Cola and Pepsi have gone to web denizens to find out what their next best flavor will be. Mountain Dew’s “Democracy” is a prime example of this, giving consumers the power to choose what the new flavor will be from the beverage. All of this is done with the power of the internet and social media, which has truly exploded in use in the past few years.

For more information web 2.0’s influence on beverage and food companies, click here