Much like emotional intelligence is important for a sales specialist to understand, how a website makes a visitor feel is the first opportunity a company has to make an impact on that visitor. For instance, it has been proven that readers’ eyes move in an “F” shaped pattern down a webpage. It follows that important content should follow that same pattern.
Content that is concise and easy to follow, with an appreciation for the white space on a webpage and the verbiage, can make or break the effectiveness of a website. Websites that are well designed can evoke a sense of peace from the site visitor, but if they are poorly designed, they can create confusion, annoyance, and even anxiety.
Colors used on a webpage should be carefully chosen. Loading up too much color on one page can disorient a site visitor. Colors that remain in a theme and used as accents on the page are much more enticing to viewers. Just as bright colors are used for depression patients to brighten moods, neutral greens and yellows are used in hospital environments to promote wellness. Blues have been shown to be effective in aiding student learning. The color of your website will affect the viewership.
Another thing to consider when designing a webpage is the font used. Often, frilly or bold fonts can be great when used as an attention getter at the top of the page, but overuse of such typefaces can be a headache for the reader. Keeping clean, sans serif typefaces for the main body of the page will allow the viewer to read through the content with ease. Choosing a font that is large enough for your target audience is also an important consideration. If your site deals with retirement or senior citizen information, having a larger font will accommodate your average reader who will likely be over the age of 50.
Taking these psychological notes into consideration when building a webpage will result in a much more fluid site that is helpful and effectively highlights the point of the website.
For those not in the know, you may be asking yourself, “What is Web 2.0?” In short, it describes internet technology that has evolved past the static pages of the early internet. Technology, like social media, allows people all over the world to collaborate and share on the internet by harnessing collective intelligence and enriching the online experience. So, what does this Web 2.0 technology mean for offline relationships?
More adults than ever use some form of Web 2.0 technology, whether it be Facebook, Twitter, or Pinterest. In fact, 74% of America is currently in possession of a social profile right this moment. As a result there has been a lot of concern, and a lot of debate, over what that means for our interpersonal relationships outside of the internet universe.
Some people, like author Kim Stultz, think it’s ruining the way we connect. People are constantly checking their phones or catching up on their laptops, rather than actively taking part in their own lives. On the other hand, studies have shown that social media has deeply improved our social stratosphere by making us interact with more people than ever before. We come in contact with new ideas, beliefs, and events we may have missed otherwise. The debate will continue to carry on, but the definite answer is still pretty far off. In the meantime, there will be a never-ending supply of articles discussing the benefits of unplugging or why meeting a partner online is the ideal way to find a match.
There is always the possibility that the increasing social media use will hinder real life interaction by making it extremely difficult for people to converse face-to-face. However, social media can also make connections possible in a new way, thus enriching real life interaction. In short, it becomes a matter of personal decision for how Web 2.0 technology is affecting your life for better or for worse. It’s just a tool for people to get to know one another more intimately; how it’s ultimately used resides with the individual.
The majority of people might get confused when someone says “Web 2.0”, but understanding quickly dawns. Web 2.0 simply refers to the use of ever-advancing technology in our world, which increases every day. But is current Web 2.0 technology available to all populations in the world, and can everyone benefit from it?
Some would say no, pointing to demographics like people with disabilities. Critics of people with disabilities argue that because they may struggle with life skills and other tasks, they can’t benefit from sophisticated Web 2.0 technology. Others criticize assistive technology available to disabled people as a crutch. One example would be the argument that a child with severe dyslexia should not use a reading device because he or she isn’t truly learning.
However, assistive technology of all kinds continues to level the playing field for disabled people, making them able to do and experience more things. For example, cerebral palsy often prevents walking, or at least staying mobile for long periods. This used to mean a person with CP might be permanently relegated to a wheelchair. However, exoskeletons, active standers, and ergo skeletons now increase mobility. People with CP and other motor disabilities can also work at jobs that weren’t possible for them before, thanks to technology that enhances both mobility and worker safety.
Web 2.0 assistive technology also improves leisure activities. For example, there is a misconception that hard-of-hearing people can’t enjoy music. Eye Music, a sensory substitution device (SSD), makes this possible. Eye Music uses pixels and multicolored lights to help deaf and hard-of-hearing people enjoy music. For example, white lights signal vocals, while green lights signal reeds.
What about people who can’t move or speak? Yes, Web 2.0 technology also opens the world to them. They can now have “unscripted” conversations through a brain-scanning speller that is currently being developed.
Internet marketing guru Anthony Hayes released the much anticipated Commando Web 2.0 in September of 2014. Commando is a new SEO or search engine optimization tool that Hayes is calling “the best thing” he has developed in posting software. Web 2.0 Commando is a bulk Web 2.0 tool for posting and creating accounts on the internet.
Industry experts are calling Commando an SEO optimization tool that produces fully optimized posts on the internet. One of Commando’s unique features is an option to add tags automatically for videos and other graphics on postings.
Hayes, who is the owner of Commando SEO, talked about his new tool recently in a Google Plus Hangout and was quoted by Newswire.Net as saying, “My first attempt at any kind of software was around 2 years ago when I launched my first product. It was and still is a very powerful tool. At the time it was generating page one rankings for hundreds of keywords, but I haven’t used the plugin at all in the last year and a half.” Hayes went on to explain he wasn’t satisfied with the tool and worked hard to make it even more powerful and efficient.
Some key features of Web 2.0 Commando include:
- Users can post on numerous pages with unlimited accounts from the same sites.
- Accounts that are random can be used each time.
- Anchor text automatically varies.
- Tags are optimized, such as H tags.
- Alt tags are optimized as well and inserted automatically.
- Each post uses video and graphics that are randomized.
- A tiered linking technique is used for posting.
Hayes further explained, when discussing his invention on Google Plus Hangout, that there is no other software that has the same crucial features as Web 2.0 Commando, and he feels positive this will make his product the top SEO posting tool in today’s market.