Dell Attracts MacBook Users With Upgrades

In an attempt to attract Mac loving video editors, Dell upgraded its M3800 workstation with high resolution 4K display, a speedier Thunderbolt 2 connection and more spacious storage. Dell’s focus on regaining their position in PC market is now aimed at Apple consumers.

Their strategy is mainly geared toward the profitable premium models like MacBook Air. Additionally, they are working to revamp their smartphone and tablet products that previously led to their failure in the PC industry.

In early 2013 Dell went private with the goal of rebuilding its finances. Reviving the PC market should help, but Dell has a long way to go in order to catch up to Apple, which just recently set a world record with its fourth-quarter profits of $18 billion.

The M3800 mobile workstation first launched in November 2013. The new updated version is thin and light, with thickness options of .31 inches to .71 inches. The 15.6-inch model has a starting weight of 4.15 pounds. Compared to an Ultrabook, this isn’t very light, but compared to other devices with a full quad-core CPU and a Quadro GPU, this is considered extremely lightweight. Dell has enhanced the design, added new features and responded to customer feedback about the system.

The heart of the mobile workstation remains the same. The most impressive change is the display. Dell has bumped that up to a 4K 3840 x 2160 IGZO2 model. This enhances the density up to 282 pixels per inch. The IGZO2 panel helps with the power draw. With this display, Dell maintains over 100 percent sRGB color gamut and 72 percent of the Adobe RGB gamut.

According to Dell, they have worked intently with their software vendors to ensure a quality experience with a high DPI panel. Workstation software suites like Adobe Creative Cloud now support this high DPI. Dell also offers a slightly less expensive 1920 x 1080 panel. Both displays come with 10-point multi-touch and Corning Gorilla Glass NBT. These upgrades were designed to impress the most discerning of video editors and other creative’s alike.

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