DIY Web Design? How Companies Are Making Web Design Easier

Easy to use web design tools have been growing in popularity over the last few years, as more and more small business owners want to design their own websites and avoid costly design services. The companies that have developed these “DIY” web design platforms offer website building that doesn’t require coding or third party involvement. Companies that pioneered these sites, such as Squarespace, are leaders in the hassle-free web design world. Theycontinue to make platforms easier for small business owners to build. On the other hand, newer sites like Webydo and Webflow are creating sites that are just as easy to build, but with actual web designers in mind. Coding is a complex and time-consuming process, and web designers who don’t have to outsource coders can offer less expensive services to businesses.

Some platforms, such as Webydo, require the designer to have a background in design and software like Adobe Photoshop. Other platforms, like Wix, let users build websites using a variety of simple and easy-to-implement templates. The goal behind these platforms is to give web designers more freedom with their art while ruling out the need for developers – cutting down on time cost.

From a design standpoint, the main focus with these platforms is a way to easily address responsive design. Code-free templates can either be fluid or adaptive, which changes the way the elements within the template move around. The interactions are as follows:

Fluid – Elements are automatically arranged in the template in conjunction with the resolution of the device on which they will be displayed. This offers less freedom to the designer, but is easier to use, and sites are automatically displayed correctly across devices. Webflow uses the fluid approach.

Adaptive – Each individual element can be arranged anywhere on the page by the designer. The designer has full control and more creative freedom, but the approach is slightly more time consuming. Additionally, the designer must ensure (through manual testing) that the site works across all devices. Webydo’s platforms use the adaptive approach.

Even though these websites rule out the use of developers in web design, there is still a great need for developers in other aspects of the industry.


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