Believe it or not, the idea of Web 2.0 has been around for over a decade. Much of what was predicted by the initial people who supported Web 2.0 has come to fruition. The web is far, far different from its initial growing period during the late 1990s. Now we have a much more connected web that relies on users for a great deal of its content.
The explosion in use of social media has been one of the most important concepts to come out of the Web 2.0 movement. This factor has changed the way people communicate and it is changing the way companies do business online. But there is talk in the business world by some writers online about Web 3.0.
According to a recent article written by Hassan Bawab, marketers and businesses are no longer playing catch up to the changes in how people interact and do business online. Now they are taking an active role in developing how the web will be used to grow business and communication.
Hassan writes that the purpose of Web 3.0 is “to capitalize on the expansive social web network through new and enhanced methods of interpreting internet user’s habits.” Basically he sees the Web 3.0 movement as businesses and marketers using big data and social platforms that came out of Web 2.0 to create a very effective method for reaching consumers and selling products.
Web 3.0 is about taking all of this information we have on our hands thanks to the Web 2.0 revolution, and combining it with the needs of businesses and the needs of consumers. It looks like it could be a great relationship but of course, one issue will have to be balanced very well: privacy.
Privacy concerns could be what slows down a true development of Web 3.0, especially with all of the latest privacy issues concerning the US government and the NSA. Consumers and businesses have to find a balance between convenience and personal privacy for Web 3.0 to work well.