The Web 2.0 movement started out slowly in the late 1990s and early 2000s. Once it got started and users realized how it could improve the ways they used the internet, many of the major ideas took off like wildfire.
Social media and user-generated content exploded. Thanks to sites like Facebook, MySpace, and Twitter, hundreds of millions of people became connected in ways that people never thought were possible. Now that the rapid changes from the adoption of Web 2.0 design have slowed down, essentially people rely on Facebook, Twitter, and Google to interact with others on the internet. These services have been the juggernauts of the new social and data-driven internet and will likely be here for a long time.
However, things always change, and when it comes to messaging and communicating with others, one app has been growing incredibly rapidly recently. That app is called WhatsApp.
According to recent news, this messaging app is serious business when it comes to how individuals are communicating online. CNET reports that there are now over 400 million people using the app as active users. In fact, in the last few months, WhatsApp added over 100 million users meaning their growth has simply been incredible.
It seems that WhatsApp is making the case that there is always room for new platforms to do old things. Sending messages in an ever-connected world seems like an issue that has been solved already through e-mail and social media. However, as the above information suggests, it seems that people are always ready for newer and better ways to keep in touch with friends, family, and anyone else they may run into in the digital and real world.
There’s not telling how fast WhatsApp could grow, and many are thinking it may be able to take on the real juggernaut of communication and social media: Facebook. We will have to wait and see.