Websites that are well designed are apparent. Even if you’re not exactly sure why it’s so great, you know quality web design when you see it. Much of that feeling you can’t put a finger on comes from intuitive design. Intuitive designs are easy to use and seamless, making for a pleasant user experience and providing information quickly. Poorly designed websites, on the other hand, can cause frustration and lead even elementary users to navigate away from them. Here are some of the design flaws that are hallmarks of poorly designed websites:
- Too many pages. If users have to click through several tiers of information to get to what is useful for them, it can be frustrating. When it comes to web design, less is definitely more.
- Cumbersome content. Having unformatted information that is difficult to sift through can make it tough for site visitors to navigate and can turn users away from the site completely. Focus on using bullets and subheads to break articles up, and don’t be afraid of white space on a webpage.
- Distracting elements. If there is too much movement on a page or colors that clash, the page will be regarded as an eyesore. Multiple, crowded photos, and distracting backgrounds can all contribute to a hard to use website – a site where it may be difficult for visitors to find the important information.
- Auto-play videos. When web surfers open multiple tabs to peruse information at their leisure, having an autoplay video start on a hidden tab can be distracting and annoying. Many times, they’ll completely eliminate the tab rather than go through the trouble of opening it and pausing a video. It’s considerate to let the user click on a video at his or her convenience.
When building a website, focus on the things that would make people want to revisit a website. Eliminate distracting elements and add meaningful content to improve the likelihood of repeat visitors and to increase site traffic.