It’s interesting to look back on the promise that the Web 2.0 movement had at the turn of the century. In the early years, much of the thoughts behind how to change the web were just that, thoughts of some great tech thinkers.
Fast forward to today and you can find that the concepts and ideas behind the Web 2.0 movement are central to the way that people design and use the internet. Now people have access to large social networks through Twitter, Facebook, and Google Plus. You’d be hard pressed to find someone who got on the internet and didn’t check some form of social media.
Still, there are other aspects of the Web 2.0 movement that didn’t quite get adopted as widely as they could have. One of those aspects is the idea that now governments, organizations, and businesses would be able to interact directly with citizens, people, and customers in a way never before seen.
Russia has recently taken that idea to heart as some other governments have, depending on the issues. What they’ve done is allowed internet voting on a new symbol for the Russian currency, the Ruble. Citizens will have a chance to pick the next symbol for their own currency. Talk about direct diplomacy!
Taking steps like this to include the populace or customers is a great way to embrace the thoughts and ideas behind a new internet. It’s unfortunate that more governments and businesses don’t take advantage of the fact that we’re all connected far more than we ever have been in the past. Internet users are a treasure trove of ideas and opinions. Engaging with them is a great way to make sure you’re doing the right thing whether you’re in a business or a government.
Hopefully more efforts like this will catch on around the world. The more we connect and interact, the better our services and products will be.