One of the key technologies or movements behind Web 2.0 is social media. Interaction with social media has been steadily and rapidly growing since the concept of Web 2.0 showed up in the late 1990s. It’s hard to imagine an internet without social media at this point.
Over a billion people use Facebook and hundreds of millions of others use Twitter, LinkedIn, Google+, and other social sharing sites like Pinterest. It’s obvious that social media will always be a part of the web experience, but no one is one hundred percent sure how it’s going to look or develop in the future.
There are some predictions out there on the web. Dion Hinchcliffe at ZDNet has put together a lengthy article describing some of the predictions for social media for businesses in 2013. They look very interesting and we’ll go over some of the more fascinating ones and leave the rest for your reading.
One of the key problems that Dion sees in business social media is that there is a “lack of social media familiarity and expertise in organizations at a management level.” Despite the problems and issues that result in this, Dion was still able to pump out eleven interesting predictions.
One of the most interesting is the fact that businesses will start to fully integrate “social media across the customer experience.” That means we’ll be able to see many companies utilizing social in everything they do, from ads to products, to PR.
A second interesting prediction is the fact that “social media will become a leading source of business intelligence.” Now many businesses gather data from a variety of sources like Google Analytics and other services. The real-time data that social media can provide looks like it might become ultra-relevant in 2013.
Lastly, Dion predicts that “data scientists” will be the top hires for businesses looking to expand their social media operations in 2013. Coming in a close second will be community managers and social architects.
If you find these few predictions interesting, be sure to check out the full article linked above. There’s plenty more where this came from!