What Web 2.0 and Social Media Are Teaching Us About Responsiveness

Without question, one of the most important economic developments of the last 10 to 15 years is in the internet. The communication and business opportunities the internet affords us were unimaginable just 25 years ago. The internet started small but has grown immensely thanks to technology and different philosophical approaches to the web.

The Web 2.0 reinvigorated the appeal of the internet and has been sustaining its current design for years. Social media has become both a commercial success and a highly effective communication platform, likely the most efficient and responsive the world has ever seen.

Over on the O’Reilly Radar, Joshua-Michéle Ross has written an interesting piece focusing on the importance of the lessons learned and the patterns developed out of the implementation of web 2.0 ideas.

He believes that a few design patterns will remain important and dominant on the internet. He lists four, related to responsiveness, communities, reputation, and sociality and how they beat out other bases for design.

In 2013 we’ve already seen plenty of examples of these design guidelines at use. The speed at which brands, companies, and individuals managed to communicate and reach out to fans and customers during popular events like the Super Bowl and the Presidential debates was unheard of in the past. Only with platforms like Twitter and Facebook are these capabilities available.

Timeliness has become one of the primary guiding factors in marketing online and has proved highly effective. When companies like Oreo and Audi took advantage of the Super Bowl blackout on Twitter, they received a great deal of viral and rapid recognition for their clever and timely tweets.

Joshua sees the focus on responsiveness and timeliness as vital to the future of the internet, and he’s certainly correct. The more technology spreads and the faster it works, the more people will demand and enjoy timely information in their lives.

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