Yahoo Returns to Web 2.0 Homepage Strategy

One of the most common characteristics of website design early on in the web 2.0 movement was customizable homepages. Yahoo was a huge proponent of this design type but in recent years had given that up for quite some time. Other major websites like Google still retain a degree of customizations, but they faced a great deal of criticism when they took down their customizable homepage, iGoogle, a few years ago.

For a long time, many experts and web users assumed that the customizable homepage was gone. Yahoo, Google, and many other sites simply stopped designing their homepage with those features. However, recent news from Yahoo reveals that the company is bringing back the customized homepage to go along with its recent revamp of its logo and services.

This is good news for internet users who loved having their own Yahoo page. There’s a change Yahoo could steal some of those users who were upset with Google killed the iGoogle homepage with this new offering.

The new homepage gives users access to widgets which provide almost complete customization as to how they organize the page. Users can have access to weather, sports scoreboards, the wide variety of Yahoo applications like Flickr and Tumblr, and of course be able to view their email from a widget.

It’s going to be interesting to see how much attention the new Yahoo homepage brings to the service. Ever since Marissa Mayer took the helm of Yahoo, a lot of has changed for the company. The stock is performing well and the acquisitions she has made have created a more robust and flexible company. The homepage change is just a small part in Yahoo’s reworked image and it looks like it will be a well-accepted one once it goes live.

Despite being over a decade old, many of the traits of the web 2.0 movement are still active online today. It’s a welcome sight to see custom homepages making a return after a brief hiatus.

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